The biggest single day in the year for beef sales and consumption in the U.S. is Father's Day, set this year on Sunday, June 15.
This isn't just a coincidence or an accident, but follows decades of planned promotion, first by the industry's original women's auxiliary, the Cowbelles, and then picked up as a major beef promotion by the National Livestock and Meat Board.
Outdoor barbecues, big roast beef and prime rib dinners, steaks any way you cook them--men love this, and wives and daughters cook it all for Father's Day, because in the family, Dad's the lead beef eater. It's an easy way and safe way to make his day special.
This all just existed in the lore of the beef industry, until one day USDA and Beef Board statisticians starting breaking out the beef sales data and extrapolating all nuances and buildup. Lone behold, Father's Day is a big beef sales day.
Grocers and restaurants have been telling them that, as the year's of special Father's Day promotions built their business and is now annual staple of the promotional calendar. Wholesalers are booking product now, to have it ready to go as the orders pour in.
The trickle-down effect for farmers and ranchers, feedlot operators and others in the beef production chain is real. The original promotion percolated up from these grassroots, and now they annually harvest the results.
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